Agency | Ogilvy
Client | El Águila (Heineken)
Client | El Águila (Heineken)
EL ÁGUILA 474
PHASE (II)
El Águila is not a beer about friendship, social life or football.
It’s a beer about freedom.That’s why we created EA474 — a beer designed to take off and let you taste what freedom feels like.
It’s a beer about freedom.That’s why we created EA474 — a beer designed to take off and let you taste what freedom feels like.
A 10cl version of El Águila. Small enough to pass security and fly with you, letting you taste freedom twice.
PHASE (I)
We launched the EA474 special edition — every bottle doubling as a plane ticket to a random destination (Costa Rica, Egypt, Norway, Marrakech, Porto, or Lanzarote) — and sold it through our very own travel agency.
Dozens of people lined up overnight to get their hands on one, and we Sold Out in just a couple of hours.
Dozens of people lined up overnight to get their hands on one, and we Sold Out in just a couple of hours.
Best In Food / 1x Silver (Shopper Marketing)
